Artz, Nancy and Tybout, Alice M. <br/><br/>
Moderating impact of quantitative information on the relationship between source credibility and persuasion: a persuasion knowledge model 
 J6282  1999 

 -  1999 
 - 51-62  V.  10  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Source expertise;Source bias;Quantitative claims;Attitude change;