Louie, Therese A. et al. <br/><br/>
When bad things happen to the endorsers of good products 
 J6286  2001 

 -  2001 
 - 13-23  V.  12  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Celebrity endorsers;Blameworthiness;Event study;