Firat, A. Fuat and Shultz,  Clifford J. <br/><br/>
Preliminary metric investigations into the nature of the postmodern consumer 
 J6286  2001 

 -  2001 
 - 189-203  V.  12  Issue.   2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Metric investigations;Postmodern consumer;Investigation;Consumer orientations;