Munier, Bertrand et al. <br/><br/>
Bounded rationality modeling 
 J6283  1999 

 -  1999 
 - 233-248  V.  10  Issue.   3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Decision making;Consumer behavior;Procedural rationality;Choice funtionals;Adaptive behavior;