Erdem, Tulin et al. <br/><br/>
Brand equity consumer learning and choice 
 J6283  1999 

 -  1999 
 - 301-318  V.  10  Issue.   3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Brand equity;Dynamic choice;Consumer learning;Brand management;Brands on the internet;Store brands;