Russell, Gary J. et al. <br/><br/>
Multiple category decision making: review and synthesis 
 J6283  1999 

 -  1999 
 - 319-332  V.  10  Issue.   3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Multiple category choice;Consideration sets;Cross category dependence;Product bundling;Market baskets;