Russell, Cristel Antonia and Puto, Christopher P. <br/><br/>
Rethinking television audience measures: an exploration into the construct of audience connectedness 
 J6283  1999 

 -  1999 
 - 393-407  V.  10  Issue.   4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Television audience;Inolvement;Consumption symbols;Product placement;Connectedness;Social identity;