Barone, Michael J. et al. <br/><br/>
Product ownership as a moderator of self congruity effects 
 J282  1999 

 -  1999 
 - 75-85  V.  10  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Ownership;Self concept;Self congruity effects;Evaluative judgments;Moderator effects;