Gourville, John T. <br/><br/>
Effect of implicit versus explicit comparisons on temporal pricing claims 
 J6282  1999 

 -  1999 
 - 113-124  V.  10  Issue.   2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Pennies a day strategy;Pricing;Temporal framing;Consumer choice;