Akiva, Moshe Ben et al. <br/><br/>
Extended framework for modeling choice behavior 
 J6283  1999 

 -  1999 
 - 187-203  V.  10  Issue.   3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Rationality;Behavioral decision theory;Psychological factors;Latent constructs;Choice modeling;