Bemmaor, Albert C. et al. <br/><br/>
Estimating the impact of displays and other merchandising support on retail brand sales: partial pooling with examples 
 J6282  1999 

 -  1999 
 - 87-100  V.  10  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Promotion;Regression;Scanning data;