TY  - BOOK
AU  - Winston, Wayne L.
TI  - Marketing Analytics: Data-Driven Techniques with Microsoft Excel
SN  - 9788126548620
U1  - 658.80072 WIN 
PY  - 2014///
CY  - New Delhi
PB  - Wiley India
KW  - Microsoft Excel (Computer file)
KW  - Marketing research
KW  - Business Management
KW  - Data processing
N2  - stack room
UR  - http://www.wiley.com/WileyCDA/WileyTitle/productCd-111837343X.html
ER  -