Hutt, Michael D. <br/><br/>
Business marketing management 

 - 6th ed. 
 -  Harcourt, Brace and World Inc.  1998 
 - xxix, 777 p. 
<br/><br/><label>ISBN: </label>0 03 020633 2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management