Essence of strategic management
- New Delhi Prentice Hall of India 1995
- viii,151p. 22 cm ; Pbk
Rs.95/-
ACME A practical, concise guide which presents the proven concepts and techniques for strategic management. Concentrating mainly on business level strategy, The Essence of Strategic Management covers the concepts and techniques that have passed the tough scrutiny of practising managers. Illustrations and case studies are featured throughout the book.