TY  - BOOK
AU  - Bowman Cliff
TI  - Essence of strategic management
SN  - 8120309049
U1  - 658.4012 BOW 
PY  - 1995///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Strategic Management
N1  - Rs.95/-
N2  - ACME
A practical, concise guide which presents the proven concepts and techniques for strategic management. Concentrating mainly on business level strategy, The Essence of Strategic Management covers the concepts and techniques that have passed the tough scrutiny of practising managers. Illustrations and case studies are featured throughout the book
ER  -