Schultz, Don E; Tannenbaum, S.I; Lauterborn, Rober <br/><br/>
Integrated marketing communications 

 - Illinois  NTC Business Books  1992 
 - xvii+218p 
<br/><br/> ACME 
<br/><br/><label>ISBN: </label>0-8442-3363-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing