TY  - BOOK
AU  - Schultz, Don E; Tannenbaum, S.I; Lauterborn, Rober
TI  - Integrated marketing communications
SN  - 0-8442-3363-3
PY  - 1992///
CY  - Illinois
PB  - NTC Business Books
KW  - Marketing
N2  - ACME
ER  -