Jones, John Philip <br/><br/>
Does it pay to advertise ? 

 - Massachusetts  Lexington Books  1989 
 - xxi+380p 
<br/><br/> ACME 
<br/><br/><label>ISBN: </label>0-669-15897-6(alk.paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising