Kumar, V; Aaker, D.A; Day, G.S <br/><br/>
Essentials of marketing research 

 - Chichester  John Wiley & Sons  1999 
 - xvi, 623p. 
<br/><br/><label>ISBN: </label>0-471-17068-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research