Jain, Subhash C <br/><br/>
Marketing: planning & strategy 

 - 6 
 - Cincinat  South Western College Pub  1999 
 - xviii, 925p. 
<br/><br/><label>ISBN: </label>0-324-01480-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing