Meloan, Taylor W; Graham, John L <br/><br/>
International & global marketing 

 - 2 
 -  Irwin McGraw-Hill  1997 
 - xvi, 439p. 
<br/><br/><label>ISBN: </label>0-07-115800-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Marketing