TY  - BOOK
AU  - Ormerod, Paul
TI  - Butterfly economics: a new general theory of social and economic behaviour
SN  - 978-057120127X
PY  - 1999///
CY  - London
PB  - Faber and Faber
KW  - Economics
KW  - Economic policy
N1  - ch. 1. Living at the edge of chaos --
ch. 2. Dedicated followers of fashion --
ch. 3. To catch a thief --
ch. 4. Family values --
ch. 5. 'Use the maths, then burn it' --
ch. 6. Illusion of control --
ch. 7. Quantitative quagmire --
ch. 8. Ups and downs --
ch. 9. Through a glass darkly --
ch. 10. Wealth of nations --
ch. 11. To have and have not --
ch. 12. Great oaks from little acorns
N2  - Why did VHS, an inferior video recorder technology, succeed in the marketplace, driving the superior Betamax out of business? Why do big-budget, acclaimed movies sometimes flop at the box office, while low-budget, idiosyncratic films become huge hits? The answers to these questions, says Paul Ormerod, remind us that economics is a science based on the workings of human society, as unpredictable an entity as there is." "In this analysis of why human beings persist in engaging in behavior that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace
ER  -