Rapp, Stan; Collins, Thomas L. <br/><br/>
Beyond MaxiMarketing : success secrets of the maximarketing winners 

 - New York  McGraw-Hill  1998 
 - xxvi, 319p. 
<br/><br/><label>ISBN: </label>0-07-115445-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sales Promotion