TY  - BOOK
AU  - Rapp, Stan; Collins, Thomas L.
TI  -  Beyond MaxiMarketing : success secrets of the maximarketing winners
SN  - 0-07-115445-0
PY  - 1998///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Sales Promotion
ER  -