Varey, Richard J; Lewis, Barbara R <br/><br/>
Internal marketing: directions for management 

 - New York  Routledge  2000 
 - xvii, 311p. 
<br/><br/><label>ISBN: </label>0-415-21318-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing channels<br/>Market segmentation