Wells, William; Burnett, J; Morianty, S <br/><br/>
Advertising: principles & practice 

 - 5 
 - New Delhi  Prentice Hall Inc  2000 
 - xvii, 562p. 
<br/><br/><label>ISBN: </label>0-13-087218-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising