de Chernatony, leslie; mcDonald, Malcolm <br/><br/>
Creating powerful brands: in consumer, service & industrial markets 

 - Oxford  Butterworth Heinemann  1992 
 - xiii, 430p. 
<br/><br/><label>ISBN: </label>0-7506-2240-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management