Abrams, Bill <br/><br/>
The observational research handbook: understanding how consumers live with your product 

 - Illinois  NTC Business Books  2000 
 - xxiv, 277p. 
<br/><br/><label>ISBN: </label>0-658-00073-x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research