Kapferer, Jean-Noel <br/><br/>
Strategic  brand management: creating & sustaining brand equity long term 

 - 2 
 - New Delhi  Kogan Page India  2000 
 - 443p. 
<br/><br/><label>ISBN: </label>81-7554-109-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management