Pettis, Chuck <br/><br/>
Technobrands: how to create & use brand identity to market,advertise & sell technology products 

 - New Delhi  Viva Books  2000 
 - 2000 
<br/><br/><label>ISBN: </label>81-7649-177-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management