Reichheld, Fredrick F; Teal, Thomas <br/><br/>
The loyalty effect: the hidden force behind growth, profits and lasting value 

 - Boston, MA  Harvard Business School Press  1996 
 - xii+322p 
<br/><br/><label>ISBN: </label>0-87584-448-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Executive  Management