Gupta, Vaswar Das <br/><br/>
Marketing mantra: the real story direct marketing in India 

 - New Delhi  Prentice Hall of India  2000 
 - xi, 162p. 
<br/><br/><label>ISBN: </label>81-203-1437-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing