Kotler, Philip; Armstrong, Gary <br/><br/>
Principles of marketing 

 - 9 
 - New Delhi  Prentice Hall Inc  2001 
 - xxxi, 785p.+CD 
<br/><br/><label>ISBN: </label>0-13-028329-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing