McDonald, Malcolm; Wilson, Hugh <br/><br/>
e-Marketing: improving marketing effectiveness in a digital world 

 -  Pearson Education Asia Pvt. Ltd  2000 
 - xv, 163p. 
<br/><br/><label>ISBN: </label>81-7808-229-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing