Sheth, Jagdish; Parvatiyar, A; Shainesh, G <br/><br/>
Customer relationship management: emerging concepts, tools, & applications 

 - New Delhi  Tata McGraw Hill  2001 
 - xv, 544p. 
<br/><br/><label>ISBN: </label>0-07-043504-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relations