TY  - BOOK
AU  - Sheth, Jagdish; Parvatiyar, A; Shainesh, G
TI  - Customer relationship management: emerging concepts, tools, & applications
SN  - 0-07-043504-9
PY  - 2001///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Customer Relations
ER  -