Levy, Michael; Weitz, Barton; Pandit, Ajay <br/><br/>
Retailing management 

 - 6 
 - New Delhi  Tata McGraw Hill  2007 
 - xxxiii, 776 p.  24 cm ; Pbk 
<br/><br/>SECTION I: THE WORLD OF RETAILING<br/><br/>Chapter 1: Introduction to the World of Retailing<br/>Chapter 2: Types of Retailers<br/>Chapter 3: Multichannel Retailing<br/>Chapter 4: Customer Buying Behavior<br/><br/>SECTION II: RETAILING STRATEGY<br/><br/>Chapter 5: Retail Market Strategy<br/>Chapter 6: Financial Strategy<br/>Chapter 7: Retail Locations<br/>Chapter 8: Retail Site Location<br/>Chapter 9: Human Resource Management<br/>Chapter 10: Information Systems and Supply Chain Management<br/>Chapter 11: Customer Relationship Management<br/><br/>SECTION III: MERCHANDISE MANAGEMENT<br/><br/>Chapter 12: Managing Merchandise Assortments<br/>Chapter 13: Merchandise Planning Systems<br/>Chapter 14: Buying Merchandise<br/>Chapter 15: Retail Pricing<br/>Chapter 16: Retail Communication Mix<br/><br/>SECTION IV: STORE MANAGEMENT<br/><br/>Chapter 17: Managing the Store<br/>Chapter 18: Store Layout, Design and Visual Merchandising<br/>Chapter 19: Customer Service<br/><br/>SECTION V: CASES 
<br/><br/> Known for its strategic and current coverage, this new edition continues to be organized around a model of strategic decision-making. The text 's organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiency and customer service. With the Indian economy hovering around the growth rate of 8 percent and the unprecedented consumption boom, and FDI relaxation the Indian retail industry is in a rapid acceleration mode. 
<br/><br/><label>ISBN: </label>9780070264373 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail Marketing
<br/><br/><label>Dewey Class. No.: </label>658.87 LEV