Silverstein, Michael J; Stalk, George <br/><br/>
Breaking compromises: opportunities for action in consumer markets 

 - Chichester  John Wiley & Sons  2000 
 - xii, 227p. 
<br/><br/><label>ISBN: </label>0-471-38433-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Research