TY  - BOOK
AU  - Temporal, Paul; Lee, K.C
TI  - Hi-Tech Hi -Touch branding: creating brand power in the age of technology
SN  - 0-471-84596-5
PY  - 2000///
CY  - Singapore
PB  - John Wiley & Sons (Asia) Pte Ltd.
KW  - Brand management
ER  -