Lovelock, Christopher H <br/><br/>
Service marketing: people, technology, strategy 

 - 4 
 - New Delhi  Prentice Hall Inc  2001 
 - xviii, 717p. 
<br/><br/><label>ISBN: </label>0-13-028909-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing