Lovelock, Christopher H; Wright, Lauren K <br/><br/>
Principles of service marketing & management 

 - New Delhi  Prentice Hall Inc  1999 
 - xix, 414p. 
<br/><br/><label>ISBN: </label>0-13-021374-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing