Keegan, Warren J <br/><br/>
Global marketing management 

 - 5 
 - New Delhi  Prentice Hall of India  2000 
 - xix, 828p. 
<br/><br/><label>ISBN: </label>81-203-0959-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Marketing