Masaaki, Kotabe; helsen, Kristiaan <br/><br/>
Global marketing management 

 - Chichester  John Wiley & Sons  1998 
 - xxii, 711p. 
<br/><br/><label>ISBN: </label>0-471-35390-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Marketing