Newell, Frederick <br/><br/>
Loyalty.com: customer relationship management in the new era of internet marketing 

 - London  McGraw-Hill Cos  2000 
 - xx, 325p. 
<br/><br/><label>ISBN: </label>0-07-135775-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relations