Gummesson, Evert <br/><br/>
Total relationship marketing: rethinking marketing management from 4P's to 30R's 

 - Oxford  Butterworth Heinemann  1999 
 - xiii, 281p. 
<br/><br/><label>ISBN: </label>0-7506-4463-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing