Pringle, Hamish; Gordon William <br/><br/>
Brand manners: how to create self-confident organization to live the brand 

 - Chichester  John Wiley & Sons  0 
 - xix, 314p. 
<br/><br/><label>ISBN: </label>0-471-49606-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relations