Kotler, Philip; Armstrong, Gary <br/><br/>
Marketing: an introduction 

 - 5 
 -  Pearson Education Asia Pvt. Ltd  2000 
 - xxv, 575p. 
<br/><br/><label>ISBN: </label>81-7808-353-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing