Lovelock, Christopher H <br/><br/>
Services marketing: people, technology strategy 

 -  Pearson Education Asia Pvt. Ltd  2001 
 - xviii, 717p. 
<br/><br/><label>ISBN: </label>81-7808-352-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing