Baker, Michael J ed <br/><br/>
Marketing: an introductory text 

 - 6 
 - London  Macmillan Business  1996 
 - xvi, 577p. 
<br/><br/><label>ISBN: </label>0-333-66323-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing