Gupta, C.B; Nair, N. Rajan <br/><br/>
Marketing management 

 - New Delhi  Humana Tr & Dev. Serv  1996 
 - 4 chps 
<br/><br/><label>ISBN: </label>81-7014-185-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing